Page 244 - Protec PR Book Volume 2

ELROW at Soho Beach Club
PROTEC HELPS ELROW DELIVER OPENING NIGHT
TO REMEMBER AT SOHO BEACH CLUB
SOHO Beach Club opened its doors on 23 February in conjunction with the renowned Barcelona and more recently, Ibiza brand ‘elrow’ to a sold-out Dubai crowd. Featuring top world-class DJ ‘Luciano’ performing a special birthday set, the scene was set to be an absolute banger of a night.
Protec was happy to provide a full audio and lighting install as well as an SMD ground support for the opening event. Renowned for their colourful, over the top décor and special effects, as expected they had confetti canons working overtime, firing 6 times over the course of the night leaving the 5,000 revellers wading through heavy showers of colourful confetti and streamers along with a sea of whacky inflatables.
The new Meydan super-club boasts a club area 50m deep and 30m wide, with a large dance floor surrounded by raised VIP Decks as well as a pool area.