Page 264 - Protec PR Book Volume 2

Protec help elrow deliver opening night to remember at SOHO Beach Club
By Adam Parry – March 20, 2018
SOHO Beach Club opened its doors on February 23rd in conjunction with the renowned Barcelona and more recently, Ibiza brand ‘elrow’ to a sold-out Dubai crowd. Featuring top world-class DJ ‘Luciano’ performing a special birthday set, the scene was set to be an absolute banger of a night. Protec were happy to provide a full audio and lighting install as well as an SMD ground support for the opening event. Renowned for their colourful, over the top décor and special effects, as expected they had confetti canons working overtime, firing 6 times over the course of the night leaving the 5,000 revellers wading through heavy showers of colourful confetti and streamers along with a sea of whacky inflatables!
The new Meydan super-club boasts a club area 50 meters deep and 30 meters wide, with a large dance floor surrounded by raised VIP Decks as well as a pool area.
Dan Dignan, Protec’s Senior Audio Engineer, described how he maximised the potential of the space.
“This was handled by 16 L-Acoustic’s K2 Loudspeakers, flown left and right in hangs of 8 on Protec’s Ground Support in an asymmetric 90 degree throw to contain the sound within the venue. It covered the entire area with a smooth and consistent coverage front to back and was supported by a pair of Arc Wide to fill the front of the dance floor, hung high in the centre of the ground support. Eight SB28 Subwoofers took care of the low end delivering a strong Sub to the house and techno style music that elrow is famous for. A large raised bridge overlooking the dance floor was covered effectively by 8 L-Acoustic 5xt loudspeakers. Although small and discreet, they did a great job of filling the top end clarity to the deck. The front of house system took care of the rest, but was trimmed to shoot below to not affect the other venues in close proximity.”
SOHO Beach Club’s brand new pool area to the rear of the venue opened in the afternoon to entertain sun-seeking early arrivals. Protec’s L-Acoustics Syva system was placed to the left and right of the area and was supported by a pair of L-Acoustic X8’s hung from the bridge to fill in the front of the pool. The slick appearance of the Syva, fitted in well with the high end Dubai vibe of the venue.