Page 40 - Protec PR Book Volume 2

Protec European Events named AV Production, Staging, and Rental Company of the Year
Oct 09, 2018 Joe Kleiman Business, Europe & Middle East, Events, News, Technology & Media, World markets 0
Protec’s reputation for its client-centered and comprehensive approach to delivering memorable and innovative events has earned its team the AV award for ‘AV Production, Staging and Rental Company of the Year’.
With a large, state-of-the-art inventory, and access to the Protec group’s vast global resources and skillset, Protec European Events has cemented its status as a consistently reliable technical production company that is well placed to take any event to the next level.
Having the client at the center pushes Protec to constantly evaluate trends in the market and raise the bar creatively to meet growing technological demands. With a growing demand amongst clients for show stopping event technology, Protec looks for innovative solutions to push past the boundaries of what has been done before and create memorable events.
One such innovation that has attracted a lot of attention is Protec’s use of robotics. Protec had the vision to take something usually seen in the manufacturing industry and adapt it to do something completely different. This kind of creative thinking sets the Protec team apart.
“We believe they offer a great ROI and unique selling point for us and our clients. Our engineers can integrate them with various departments and programme them to do the most imaginative things. We know that they make our clients’ events more distinct, engage an audience and start conversations. They exponentially grow the clients’ profile amongst guests who are always quick to whip out their smartphones leading to more publicity and enhancing the perception of the brand. We’re often asked by clients what we can do differently, and this is certainly unique,” says Chris Bramwell, Director.
As well as creating social media hype and drawing people in, this technology offers unique AV integration capabilities as witnessed at the Protec Open Day earlier this year. Protec’s video department delivered video content in a three dimensional way previously not possible with motors and truss. Guests were caught holding their breath as the screens pulsed in and out touching with pinpoint accuracy. These robots have been seen operating as bartenders at festivals, exhibitions and exclusive events, drawing almost anything in front of live audiences and interacting on stage with dancers.