Page 57 - Protec PR Book Volume 2

From a creative standpoint, we had already done a desert theme and a port theme so this time had to be in a completely different setting. So mountains it was this time. Once we had the setting, we had to develop the storyline that had to be creative and yet practical and most importantly – safe for them to perform live.”
The complete production for the IDEX 2017 Opening Ceremony was, according to the client and event organisers (IDEX LLC, GHQ and ADNEC), the best they had seen and experienced in the exhibition’s history which didn't just meet the brief but went well beyond expectations.
Humaid Matar Al Dhaheri, Group CEO, ADNEC had this to add: “Thank you very much on a successful IDEX, which for ADNEC
and Abu Dhabi, was the most successful ever IDEX in its history. This year’s show has broken all records, including reaching more visitors than previous years. Working with you all at Protec, was a pleasure for not only myself; but for all my team, who mentioned that it was a delight to work with such a professional and well organized and structured organization. I am sure the stress behind the scenes was well worth it in the end. What a marvellous Opening Ceremony and each day I watched the performance, I noticed even more intricate details to the show. The opening ceremony ran as smoothly as what I was hoping
for and my expectations were not only met, but were exceeded.”