Page 88 - Protec PR Book Volume 2

Protec helps honour Mother of the Nation in Abu Dhabi By Admin in Live Events & Production, News May 4, 2017 0
The event rental company battled freak weather to provide a seamless show.
Spread across ten days – and more than a kilometre of Abu Dhabi’s corniche – the Mother of the Nation Festival (MOTN) celebrates, commemorates and honours the inspirational values of Her Highness Sheikha Fatima bint Mubarak.
Via a number of activity zones, including educational activities, exhibitions and performance, this year’s festival created an entertaining and highly interactive atmosphere, inviting families
and individuals from all walks of life to help preserve the Emirati heritage.
Based on its success with last year’s inaugural festival, Protec was again engaged to provide a comprehensive and fully integrated technology package – including rigging, and an array of backline from drum kits to keyboards – under the project management of James Lakin.
Working for Flash Entertainment on the Main Stage, his team faced challenges, not only in reinforcing such a wide performance package, but in mitigating factors outside their control, notably the weather.
MOTN expanded to five zoned areas this year: The Happiness Zone (pictured) offered exhibits of art and exciting activities, inspired by HH Sheikha Fatima’s commitment to fostering future generations through initiatives in which they may learn and grow. Progress was dedicated to interactive experiences and installations, engaging visitors with innovative concepts. Beach Dining was located throughout the central stretch of the Festival, with the Food & Beverage Zone’s restaurants, food trucks and stalls providing visitors with flavours from the UAE and
around the world. Pavilion provided a tribute to the accomplishments of the Mother of the Nation, and a reflection on the enduring legacy of HH Sheikha Fatima bint Mubarak. Finally, bridging international culture with the quintessential urban experience, The Souq offered visitors a traditional retail experience inspired by the rich heritage and cultural exchange.