Page 59 - US Market Performance Report 1Q 2018

Real Marketing Expense per Member
United States Credit Unions
SOURCES: BEA CPI DATA, NCUA 5300 CALL REPORTS, DECEMBER-ENDING 2018 PROJECTED FROM MARCH 2017-2018 YOY TREND
$25 25%
$20 20%
$15 15%
$10 10%
$5 5%
$0 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Real Marketing Expense per Member
Share+Loan+Member Growth Rate
$ 13.21
13.89 $13.77
$11.87$
12.13 $
13.28 $13.53 $
$ 13.83
14.32
$14.46 $
$15.34 14.78
$
$12.30 11.67
$ 12.45
$8.96
$ $9.45
$ $10.87
10.06
©2018 Data Based Marketing of California, Inc. Market Performance Report: 2000-2018 2018 projected from March 2017-2018 trend All rights reserved. United States Credit Unions Page 57