Page 16 - Sheppard Mullin Georgetown Law CLE Hotel and Lodge Summit Materials

ADVERTISING AND PROMOTIONS
Word of mouth and a few billboards just don’t cut it any longer. Hospitality brands are utilizing new and sophisticated advertising andpromotionmethodstoincreasemarketshareandbrandawareness. Advertisinglawnecessarilytouchesonawidevariety of legal disciplines, including entertainment, intellectual property, unfair competition, privacy and publicity rights, constitutional rights, e-commerce, and antitrust and government trade regulation, among others. Our advertising lawyers specialize in these issues from both the counseling and litigation perspectives. Our work generally covers the full range of advertising, marketing, and promotional endeavors.
E-COMMERCE
Our attorneys advise clients in all aspects of doing business on the Internet, including the creation of a Web site, development of Web site terms and conditions and privacy policies, DMCA compliance and the negotiation of back-end hosting agreements, third-party development agreements and related technology licensing agreements, disclaimers and copyright notices, copyright protection, consent agreements, proper use of photos, and sponsorship agreements. In addition, assistance is needed to monitor, enforce and protect against unauthorized sale of products, defamation, domain infringements, false advertising and unfair competition claims. While many of these disputes permit and require the application of established legal theory, online commercial endeavors also yield a variety of new and complex challenges stretching conventional law far beyond its original scope. Whether a company uses the Internet as an active and dynamic medium for transacting business, or as a more passive advertising forum, legal disputes with competitors and other intellectual property owners are inescapable.
We are well-equipped to provide guidance and representation in both transactions and litigation in a variety of areas, including:
• Domain name ownership
• E-commerce transaction disputes
• Protection and policing of proprietary content
• Privacy concerns
• Libel and defamation
• Jurisdictional effects of website ownership
• Online patent, copyright, trademark and trade secret disputes
• Authority of the Internet Corporation for Assigned Names and Numbers (“ICANN”)