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155 | Colorado Privacy Act Rules
B.  Notwithstanding the requirements in 4 CCR 904-3, Rule 9.03(A), nothing in 4 CCR 904-3, Rule shall be construed as
requiring the Controller to provide information to a Consumer in a manner that would disclose the Controller’s trade
secrets.
Rule 9.04 OPTING OUT OF PROFILING IN FURTHERANCE OF DECISIONS THAT
		 PRODUCE LEGAL OR SIMILARLY SIGNIFICANT EFFECTS CONCERNING
		 A CONSUMER
A.  Consumers have the right to opt out of Profiling in furtherance of Decisions that Produce Legal or other Similarly Significant
Effects Concerning a Consumer through the method specified by the Controller in the required privacy notice, pursuant to
C.R.S. § 6-1-1306(1)(a) and 4 CCR 904-3, Rule 4.03.
B.  Requests to opt out of Profiling in furtherance of Decisions that Produce Legal or other Similarly Significant Effects
Concerning a Consumer based on Solely Automated Processing or Human Reviewed Automated Processing shall be
honored pursuant to C.R.S. § 6-1-1306(2).
C.  A Controller may decide not to take action on a request to opt out of Profiling in furtherance of Decisions that Produce Legal
or other Similarly Significant Effects Concerning a Consumer if the Profiling used is based on Human Involved Automated
Processing. If a Controller does not take action based on this reason, the Controller shall inform the Consumer pursuant
to C.R.S. § 6-1- 1306(2)(b) and include the following information, or share a link to such information if it is included in the
Controller’s privacy notice:
1. The decision subject to the Profiling;
2.  The categories of Personal Data that were or will be used as part of the Profiling used in Furtherance of Decisions that
Produce Legal or Other Similarly Significant Effects;
3. A non-technical, plain language explanation of the logic used in the Profiling process;
4.  A non-technical, plain language explanation of the role of meaningful human involvement in Profiling and the decision-
making process;
5. How Profiling is used in the decision-making process;
6. The benefits and potential consequences of the decision based on the Profiling; and
7.  An explanation of how Consumers can correct or delete the Personal Data used in the Profiling used in the decision-
making process.
D.  In order to ensure that Consumers have an opportunity to exercise their right to opt out of Profiling in furtherance
of Decisions that Produce Legal or Other Similarly Significant Effects Concerning a Consumer, Controllers that Process
Personal Data for Profiling covered by C.R.S. §§ 6-1-1303(10) and 6-1-1306(1)(a)(I) shall provide a method to exercise the
right to opt out of Profiling in furtherance of Decision that Produce Legal or Other similarly Significant Effects Concerning
a Consumer clearly and conspicuously at or before the time such Processing occurs.
E.  Notwithstanding the requirements in 4 CCR 904-3, Rule 9.04(C), nothing in 4 CCR 904-3, Rule shall be construed as
requiring the Controller to provide information to a Consumer in a manner that would disclose the Controller’s trade
secrets.































































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