Page 173 - Too Much and Never Enough - Mary L. Trump

branding opportunities such as Trump Steaks, Trump Vodka, and Trump University. That made him an easy target for Burnett. Both Donald and the viewers were the butt of the joke that was The Apprentice, which, despite all evidence to the contrary, presented him as a legitimately successful tycoon.
For the first forty years of his real estate career, my grandfather never acquired debt. In the 1970s and ’80s, however, all of that changed as Donald’s ambitions grew larger and his missteps became more frequent. Far from expanding his father’s empire, everything Donald did after Trump Tower (which, along with his first project, the Grand Hyatt, could never have been accomplished without Fred’s money and influence) chipped away at the empire’s value. By the late 1980s, the Trump Organization seemed to be in the business of losing money, as Donald siphoned untold millions away from Trump Management in order to support the growing myth of himself as a real estate phenom and master dealmaker.
Ironically, as Donald’s failures in real estate grew, so did my grandfather’s need for him to appear successful. Fred surrounded Donald with people who knew what they were doing while giving him the credit; who propped him up and lied for him; who knew how the family business worked.
The more money my grandfather threw at Donald, the more confidence Donald had, which led him to pursue bigger and riskier projects, which led to greater failures, forcing Fred to step in with more help. By continuing to enable Donald, my grandfather kept making him worse: more needy for media attention and free money, more self-aggrandizing and delusional about his “greatness.”
Although bailing out Donald was originally Fred’s exclusive domain, it didn’t take long for the banks to become partners in the project. At first, taken in by what they believed to be Donald’s ruthless efficiency and ability to get a job done, they were operating in good faith. As the bankruptcies piled up and the bills for the reckless purchases came due, the loans continued but now as a means to maintain the illusion of success that had fooled them in the first place. It’s understandable that Donald increasingly felt he had the upper hand, even if he didn’t. He was completely unaware that other people were using him for their own ends and believed that he was in control. Fred, the banks, and the media gave him more leeway in order to get him to do their bidding.