Page 17 - 2017 ME Ambassador Wrap Up

TRADITIONAL MEDIA TAKEAWAYS
Tom Watson continues to remain relevant in the media, though his 2017 coverage did not reach the exponential levels attained in 2016 from his Masters farewell
Watson performed particularly well in broadcast, due to his continued presence at the Masters, his performance at the 2017 Senior Open Championship, and his relevance in shows like Morning Drive
Though Watson does not play many events on the PGA TOUR Champions, he is mentioned in the media throughout the year in connection with current events such as Jordan Spieth’s quest for a grand slam
TOM WATSON
ONLINE MEDIA
11,093
online articles
PRINT MEDIA
1,019
print articles
BROADCAST MEDIA
2,410
broadcast mentions
17
2,408 unique outlets
2,939,046,469 unique visitors per month
67 countries
346 unique outlets
71,863,133 circulation
16 countries
2017 AMBASSADOR WRAP UP - 17
1,337 programs
200,212,452 potential impressions