Page 3 - 2017 ME Ambassador Wrap Up

KEY FINDINGS
Fred Couples received the most media mentions this year. He played a more complete schedule in 2017, which included 8 top 10 finishes on the PGA TOUR Champions and a T18 at the Masters. He also served as an Assistant Captain for the victorious United States Presidents Cup team.
Miguel Ángel Jiménez had yet another solid season, including 10 top 10 finishes on the PGA TOUR Champions. His social media mentions slightly increased in 2017, though his traditional media mentions slightly decreased, probably due to Bernard Langer’s big season, which impacted the storylines throughout the year.
In 2016, Tom Watson’s final Masters appearance dramatically increased his media presence, but in 2017 his media mentions returned to normal levels, more on par with his fellow ambassadors. This remains an impressive feat, as Tom does not play near as many events, which shows his relevance in the golf world.
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2017 AMBASSADOR WRAP UP - 3