Page 7 - 2017 ME Ambassador Wrap Up
P. 7
TRADITIONAL MEDIA TAKEAWAYS
With his back feeling better, Fred was able to play 13 events this year, winning two of them, resulting in increased media coverage across all mediums in 2017
Couples received the most online and print mentions of all of the ambassadors, most likely due to his performance in the Masters, his wins at the Chubb Classic and the American Family Insurance Championship and his assistant captaincy at the Presidents Cup
In addition to the coverage of his performance on the PGA TOUR Champions, Couples remains relevant in the golf world with news outlets frequently alluding to his past achievements
FRED COUPLES
ONLINE MEDIA
15,442
online articles
PRINT MEDIA
1,621
print articles
BROADCAST MEDIA
1,473
broadcast mentions
7
2,185 unique outlets
3,048,907,883 unique visitors per month
71 countries
321 unique outlets
123,837,294 circulation
23 countries
2017 AMBASSADOR WRAP UP - 7
1,148 programs
107,723,234 potential impressions
