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WHAT WE DO
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RESEARCH
Opposition Research. With our
partner America Rising we investigate candidates, dig up their records, and work with reporters to expose the truth on their background.
Message Testing. We use polls and focus groups to develop messaging specific to each race that we know will win the day.
Polling, Data & Analytics. Looking at internal and public polling and examining data at the most granular levels, we chart a path to victory in each race.
MARKETING
Television Advertising. We spend millions of dollars on television on both positive ads to bolster the Republican and negative ads to undermine the Democrat.
Digital Advertising. In an increasingly digital world, we also focus significant resources on getting into voters' pockets with ads on social media, web browsers, and streaming platforms.
Direct Mail Advertising. To ensure we reach every voter, we use direct mail to convince voters to vote Republican and remind them to vote on Election Day.
OPERATIONS
Field Programs. In our marquee races, we opened field offices and had a paid full-time staff knocking on doors and making phone calls in the congressional district.
Ballot Chase Programs. With the expansion of absentee voting, we developed a first-of-its-kind program to identify absentee voters and guide them through the process of voting by mail or voting early.
