Page 9 - CB Report Flipbook

2020 Caire Beauty
Establishing a Digital Footprint
Unpacking Caire Beauty's SEO Strategy
Utilizing Key Words
Implementing relevant and well- performing keywords within Caire’s webpage will increase SEO, thus driving more business to the online store. Firstly, Caire can add relevant subheadings to the brand’s homepage and logo. Caire Beauty is currently described as a “women’s bio- nutritive” skin care line. This term has a very low level of search inquiries. Keywords that Caire should consider using for their subtitle are: “vegan skincare”, “natural skincare”, or “organic skincare” as these terms have a much higher level of search inquiries. Additionally, natural and vegan skincare is rising in popularity within the beauty industry as consumers look towards brands that do not pack their products with harsh chemicals. Relevant keywords should also be used throughout product descriptions, sentences of text regarding the brand, and the “about us” page. Starting a page for blog posts surrounding skincare topics for Caires 40+ demographic is an easy way to quickly increase the number of keywords within a website. Additionally, video content is a great way to enhance SEO. Outside of the company website, Caire should increase off-site referrals as well. Having the brand linked to reputable skincare publications, online magazines, or personal blogs will help strengthen the brand’s backlinks.
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