Page 10 - Caire Beauty Assessment Report_Flipbook

2020 Caire Beauty 10 Listed below is a metrics chart from Google’s Keyword Plan. This compiled list contains keywords that are most relevant to Caire beauty, as well as phrasing used in the past that may need to be adjusted. Skin conditions, hydration, and age spots are concerns relevant to Caire’s consumer base and Google searches. Thus, Caire could specifically generate content that demonstrates ways in which their products help address these issues. Additionally, the brand should heavily leverage their vegan ingredients list by ensuring their products are certified with the relevant terms such as “vegan skincare” and “organic skincare”.