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COO REPORT

Lesley B. Mann
GCU Chief Marketing /COO

A New Chapter for GCU

U pdated Modern Digital Experience and a GCU is a member-owned, not-for-

New Chapter for GCU. For many, GCUusa.
profit life insurance and annuity
com is the front door to our organization. It is
often the first-place people go to understand
who we are, what we offer, and how we can
individuals and families build
help them build financial security. That is why provider, focused on helping
we did more than update our website. We used it as an op- long-term financial confidence
portunity to introduce a more modern, more relevant GCU.
Why We Evolved Our Brand. Over the past several while strengthening the
years, GCU has grown in scale, capability, and impact.
Our brand needed to evolve to reflect who we are today communities we serve.
and where we are going. This transformation was driven
by a few key priorities:
• Present a more refined, world-class image want a simpler, more direct way to access the information
• Strengthen our credibility as a financial institution and resources that matter most to them.
• Simplify and unify how we communicate The new site delivers on that.
• Better reflect the people and communities we serve It is designed to be intuitive, easy to navigate, and
At its core, this evolution is about ensuring GCU is po- accessible across all devices. Whether someone is ex-
sitioned not just as a legacy organization, but as a mod- ploring life insurance, evaluating retirement solutions, or
ern, competitive provider of life insurance and retirement looking to connect with a trusted agent, the experience is
solutions. now clearer, faster, and more relevant.
A Brand Built for Today. As part of this effort, we re- More importantly, the site does a better job of telling
fined how we present ourselves visually and how we tell the GCU story—what we do, how we help, and why it
our story. As such our brand reflects: matters.
What This Means Moving Forward. This is more than
• A more modern and cohesive visual identity a website launch. It is the beginning of a broader transfor-
• Warmer, more refined colors and typography mation in how GCU shows up in the market and demon-
• A clearer, more approachable voice strates a brand that reflects:

We also made shifted how we describe who we are: • Financial strength and long-term discipline
GCU is a member-owned, not-for-profit life insurance and • A commitment to helping people plan, protect, and grow
annuity provider, focused on helping individuals and fam- • A genuine connection to the communities we serve
ilies build long-term financial confidence while strength-
ening the communities we serve. In simple terms, we are aligning how we look, how we
This is a story that is both true to our roots and aligned speak, and how we operate with the value we deliver ev-
with the future we are building. ery day. We invite you to explore the new GCUusa.com
The Website: Where It Comes to Life. The new and experience the next chapter of GCU.
GCUusa.com is the first place where this evolved brand This is an exciting step forward for GCU, and we’re just
comes to life. getting started!
We started by listening to the people who use our web-
site most—members, prospective members, agents, and
our internal team. The feedback was consistent: people

GCU MAGAZINE MAY 2026 3