Page 136 - Culture Mag

Pokémon Sword and Pokémon Shield are 2019 role-
playing video games developed by Game Freak and
published by The Pokémon Company and Nintendo for the
Nintendo Switch.
Nintendo Co., Ltd. is a Japanese
multinational consumer electronics and video game
company headquartered in Kyoto.
It was founded by Fusajiro Yamauchi on 23 September 1889 and originally produced handmade hanafuda playing cards. By 1963, the company had tried several small niche businesses,
such as cab services and love hotels, without major success. Abandoning previous ventures in favor of toys in the 1960s, Nintendo developed into a video game company in the 1970s. Supplemented since the 1980s by its regional branches Nintendo of America and Nintendo of Europe, it ultimately
became one of the most influential in the video game industry and one of Japan's most-valuable
companies,with a market value of over US$37 billion by 2018.