Page 130 - North American & Caribbean Cruise Traveller

6.3.1.5 OTHER BARRIERS
Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
Leading barrier among:
• Females
Overcome through:
• Present product ranges in clearly defined category areas in store
• Where there are different outlets selling the same category, such as designer fashion outlets, position these together and label areas with relevant titles, such as ‘The Style Sector’
• Promote staff presence and assistance to help shoppers locate products, assist in alternative product selection and promote up-trading
Leading barrier among:
• Americans
Overcome through:
• Encourage travellers to stagger the times they visit stores by providing information in on-board magazines and information in cabins on opening times and times when the store is likely to be quieter
• Encourage store visiting outside of peak times by advertising time limited deals during quieter periods
• On liners with designer stores, offer VIP shopping sessions during off-peak times
Leading barrier among:
• Americans Overcome through:
• Ensure purchased products are securely wrapped and protected from breakage
• Consider the potential to offer home delivery services for goods purchased at on-land stores
Leading barrier among:
• On-land shoppers Overcome through:
• Offer a commission-free exchange service
• Provide prices in US Dollars with the option for shoppers to choose the currency in which they wish to pay
© Counter Intelligence Retail Ltd
www.counterintelligenceretail.com
130