Page 136 - North American & Caribbean Cruise Traveller

6.4.1.3 OTHER BARRIERS
Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
Leading barrier among:
• Older travellers Overcome through:
• Communicate product ranges available through on-board / port magazines
• Selectively expand product ranges, focusing on location based items and providing various price points
• Assist interest through interaction with staff outside the stores
Leading barrier among:
• Older travellers Overcome through:
• Drive interest in products through specialist events and interaction through alternative services, such as Alcohol at bars, sportswear at sporting facilities & Souvenirs during themed evenings or facilities, such as Caribbean restaurants
• Promote through communications and advertising, both pre-trip & during trip
Leading barrier among:
• Older travellers
Overcome through:
• Improve value perceptions through communicating the benefits and potential savings of Duty Free shopping
• Drive added value through promotional activity, including location specific, such as discounts on local produce
Leading barrier among:
• Canadians
• Younger travellers & Males
Overcome through:
• Provide promotional discounts and GWPs to negate potential adverse effects of exchange rates
• On-land stores should look to price products in US Dollars
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