Page 143 - North American & Caribbean Cruise Traveller

Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
WATCHES & JEWELLERY – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
47%
OF AMERICAN CRUISE TRAVELLERS (51% OF THOSE AWARE)
36% BROWSE ON-BOARD 23% BROWSE ON-LAND
PURCHASES
PURCHASED BY
23%
OF AMERICAN CRUISE TRAVELLERS (50% OF CATEGORY BROWSERS)
16% PURCHASE ON-BOARD 10% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
17%
OF AMERICAN CRUISE TRAVELLERS MAKING A PURCHASE
19% ON-BOARD MAIN ITEM 13% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$583
ON WATCHES & JEWELLERY CATEGORY ITEMS
LEADING SUBCATEGORIES – WATCHES & JEWELLERY PURCHASERS
60% 37% 31% 23% 17%
WOMEN’S JEWELLERY MEN’S WATCHES WOMEN’S WATCHES MEN’S JEWELLERY
CHILDREN’S WATCHES
LEADING BRANDS – WATCHES & JEWELLERY PURCHASERS
12% 12% 11% 11% 11%
ARMANI FOSSIL NAUTICA DOLCE & CASIO GABBANA
Base: Watches & Jewellery Buyers (129)
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