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Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
FASHION & ACCESSORIES – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
40%
OF AMERICAN CRUISE TRAVELLERS (43% OF THOSE AWARE)
31% BROWSE ON-BOARD 20% BROWSE ON-LAND
PURCHASES
PURCHASED BY
21%
OF AMERICAN CRUISE TRAVELLERS (53% OF CATEGORY BROWSERS)
15% PURCHASE ON-BOARD 10% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
11%
OF AMERICAN CRUISE TRAVELLERS MAKING A PURCHASE
12% ON-BOARD MAIN ITEM 10% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$221
ON FASHION & ACCESSORIES CATEGORY ITEMS
LEADING SUBCATEGORIES – FASHION & ACCESSORY PURCHASERS
57% 43% 31% 28% 26%
WOMEN’S CLOTHING MEN’S CLOTHING SUNGLASSES HANDBAGS/ CHILDREN’S CLOTHING LUGGAGE BAGS
LEADING BRANDS – FASHION & ACCESSORY PURCHASERS
32% 30% 24% 24% 22%
ARMANI NIKE DIESEL DKNY DOLCE & GABBANA
Base: Fashion & Accessories Buyers (119)
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