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Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
BEAUTY – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
28%
OF AMERICAN CRUISE TRAVELLERS (30% OF THOSE AWARE)
20% BROWSE ON-BOARD 14% BROWSE ON-LAND
PURCHASES
PURCHASED BY
15%
OF AMERICAN CRUISE TRAVELLERS (52% OF CATEGORY BROWSERS)
10% PURCHASE ON-BOARD 7% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
7%
OF AMERICAN CRUISE TRAVELLERS MAKING A PURCHASE
8% ON-BOARD MAIN ITEM 5% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$180
ON BEAUTY CATEGORY ITEMS
LEADING SUBCATEGORIES – BEAUTY PURCHASERS
57% 49% 47% 37% 36%
FEMALE FRAGRANCE
FEMALE SKINCARE COSMETICS MALE FRAGRANCE
MALE SKINCARE
LEADING BRANDS – BEAUTY PURCHASERS
38% 31% 31% 29% 25%
CLINIQUE CALVIN KLEIN DKNY LANCÔME GUCCI
Base: Beauty Buyers (54)
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