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Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
ELECTRONICS & TRAVEL ACCESSORIES – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
24%
OF AMERICAN CRUISE TRAVELLERS (26% OF THOSE AWARE)
16% BROWSE ON-BOARD 13% BROWSE ON-LAND
PURCHASES
PURCHASED BY
11%
OF AMERICAN CRUISE TRAVELLERS (45% OF CATEGORY BROWSERS)
6% PURCHASE ON-BOARD 6% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
5%
OF AMERICAN CRUISE TRAVELLERS MAKING A PURCHASE
4% ON-BOARD MAIN ITEM 7% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$145
ON ELECTRONICS & TRAVEL ACCESSORIES CATEGORY ITEM
LEADING SUBCATEGORIES – ELECTRONICS & TARVEL ACCESSORIES
42% 41%
40%
CHARGERS/ ADAPTERS
39% 34%
SPEAKERS/
HEADPHONES TRAVEL SHAVERS
CAMERAS/CAMERA ACCESSORIES
CHILDREN’S TOYS & GADGETS
PURCHASERS
Base: Electronics & Travel Accessories Buyers (88)
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