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Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
TOBACCO – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
24%
OF AMERICAN CRUISE TRAVELLERS (27% OF THOSE AWARE)
16% BROWSE ON-BOARD 14% BROWSE ON-LAND
PURCHASES
PURCHASED BY
16%
OF AMERICAN CRUISE TRAVELLERS (64% OF CATEGORY BROWSERS)
10% PURCHASE ON-BOARD 8% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
8%
OF AMERICAN CRUISE TRAVELLERS MAKING A PURCHASE
9% ON-BOARD MAIN ITEM 7% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$102
ON TOBACCO CATEGORY ITEMS
LEADING SUBCATEGORIES – TOBACCO PURCHASERS
78%
47% 24%
CIGARETTES CIGARS/ CIGARILLOS
ROLL YOUR OWN/ PIPE TOBACCO
LEADING BRANDS – TOBACCO PURCHASERS
35% 14% 13% 13% 12%
MARLBORO BENSON & HEDGES DAVIDOFF CLUBMASTER CAMEL/ NEWPORT
Base: Tobacco Buyers (127)
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