Page 164 - North American & Caribbean Cruise Traveller
P. 164
Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
CONFECTIONERY – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
21%
OF AMERICAN CRUISE TRAVELLERS (23% OF THOSE AWARE)
15% BROWSE ON-BOARD 11% BROWSE ON-LAND
PURCHASES
PURCHASED BY
12%
OF AMERICAN CRUISE TRAVELLERS (56% OF CATEGORY BROWSERS)
8% PURCHASE ON-BOARD 5% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
5%
OF AMERICAN CRUISE TRAVELLERS MAKING A PURCHASE
4% ON-BOARD MAIN ITEM 5% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$53
ON CONFECTIONERY CATEGORY ITEMS
LEADING SUBCATEGORIES – CONFECTIONERY PURCHASERS
73% 56% 43% 39%
CHOCOLATE CANDY/ SWEETS CHEWING GUM BISCUITS
LEADING BRANDS – CONFECTIONERY PURCHASERS
31% 27% 20% 19% 18%
GHIRARDELLI ICE BREAKERS GODIVA HUBBA BUBBA CHURCHILLS/ COBALT 5
Base: Confectionery Buyers (94)
© Counter Intelligence Retail Ltd www.counterintelligenceretail.com 164
