Page 6 - CiR State of the Nation 2017 Sample Pages
P. 6
What does this mean...
State of the Nation 2017
• Declines in core categories and softening of market forecasts are indicative of a flashpoint for a market that has previously ridden the wave of increased footfall (throughincreasedPAXnumbers).IncreasesinPAXarenolongerguaranteeing increases in retail sales
• This does not mean that the market has reached saturation point, but a more focussed approach to the category and shopper must be applied across all categories to ensure that in store activation drives conversion to purchase
• Growth in Beauty,with other core categories in decline, presents the risk that Beauty will be afforded increased floor-spaceor activation/HPP slots in store
• The ‘Other Stores’ channel, including Downtown and Border Store duty free offerings, is the only channel in retail growth. Plans should be built to capture footfall and conversion in this channel as well as more traditional airport locations
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