Page 138 - Asian Cruise Traveller Duty & Tax Free Retail

Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
WATCHES & JEWELLERY – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
44%
OF ASIAN CRUISE TRAVELLERS (52% OF THOSE AWARE)
31% BROWSE ON-BOARD 2% BROWSE ON-LAND
PURCHASES
PURCHASED BY
27%
OF ASIAN CRUISE TRAVELLERS (61% OF CATEGORY BROWSERS)
17% PURCHASE ON-BOARD 17% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
20%
OF ASIAN CRUISE TRAVELLERS MAKING A PURCHASE
19% ON-BOARD MAIN ITEM 21% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$1,558
ON WATCHES & JEWELLERY CATEGORY ITEMS
LEADING SUBCATEGORIES – WATCHES & JEWELLERY PURCHASERS
63% 33% 29% 28% 11%
WOMEN’S JEWELLERY MEN’S WATCHES WOMEN’S WATCHES MEN’S JEWELLERY
CHILDREN’S WATCHES
LEADING BRANDS – WATCHES & JEWELLERY PURCHASERS
18% 11% 11% 10% 10%
CARTIER GUCCI ARMANI AIGNER PLATA BERING
Base: Watches & Jewellery Buyers (215)
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