Page 149 - Asian Cruise Traveller Duty & Tax Free Retail
P. 149
Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
CONFECTIONERY – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
38%
OF ASIAN CRUISE TRAVELLERS (45% OF THOSE AWARE)
27% BROWSE ON-BOARD 24% BROWSE ON-LAND
PURCHASES
PURCHASED BY
30%
OF ASIAN CRUISE TRAVELLERS (80% OF CATEGORY BROWSERS)
21% PURCHASE ON-BOARD 17% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
15%
OF ASIAN CRUISE TRAVELLERS MAKING A PURCHASE
14% ON-BOARD MAIN ITEM 16% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$68
ON CONFECTIONERY CATEGORY ITEMS
LEADING SUBCATEGORIES – CONFECTIONERY PURCHASERS
80% 64% 45% 27%
CHOCOLATE CANDY/ SWEETS BISCUITS CHEWING GUM
LEADING BRANDS – CONFECTIONERY PURCHASERS
28% 25% 22% 22% 19%
CHURCHILLS SKITTLES HERSHEY’S GHIRARDELLI SUGUS
Base: Confectionery Buyers (240)
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