Page 162 - Asian Cruise Traveller Duty & Tax Free Retail

Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
8 SUMMARY & RECOMMENDATIONS
Based on the findings presented in this report, it is clear that the Asian cruise traveller offers a significant opportunity for the cruise Duty / Tax Free channel and, on the assumption of the substantial passenger growth of recent years continuing, a major source of incremental revenue for brands, Duty / Tax Free operators and cruise operators alike.
Throughout this report, we have outlined recommendations to drive growth among the Asian cruise traveller and these recommendations can be summarised into three main themes:
 Increasing awareness
 Channel differentiation and
 Shaping shopper behaviour
However, whilst often categorised as part of the same channel, the on-board and on-land Duty / Tax Free retail offers are two very separate entities and should be treated as such when considering how to most effectively target Asian cruise travellers.
The Asian cruise traveller presents a significant opportunity for the Duty / Tax Free Retail channel going forward
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