Page 172 - Asian Cruise Traveller Duty & Tax Free Retail

Recommendations for Shaping Shopper Behaviour On-land:
 Increase planning through pre-trip communications where possible (this may be most feasible for departure ports)
 Highlight specific product ranges in that location particularly local products or specialities, exclusive or limited edition items, as well as those that compliment the on-board offer
 Focus pre-trip communications on categories/products where purchase planning is more likely, such as high- value product lines, i.e. Fashion, Watches & Jewellery
 Drive purchases for self-use through focusing on quality, well- known brands and the pricing benefits of buying in that particular location in promotional and advertising activity
 Ensure this is located throughout the store and wider terminal building to attract customers to the store and drive sales of particular product ranges
 Drive increased value of sales for self-consumption through enhancing opportunities to up-trade through offering a clear range of quality/brands/variants at different price points
 Drive purchases for gifting through providing a range of pricing touchpoints to cater for all gifting types and occasions
 Improve souvenir offering and promote location relevance in local product lines; ensure souvenirs are high quality and support through promotional activity and advertising
Focus pre-trip communications on local products and specialties
Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
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