Page 4 - Asian Cruise Traveller Duty & Tax Free Retail
P. 4
4
Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
3.3 ON-BOARD FACILITIES ........................................................................................ 38
3.3.1 THE IMPORTANCE OF ON-BOARD SHOPPING.................................................. 39
3.3.2 ON-TRADE BEVERAGE PURCHASING ............................................................. 41
DUTY / TAX FREE AWARENESS & PERCEPTIONS.............................................................. 44
4.1 DUTY / TAX FREE SERVICE AWARENESS ................................................................. 44
4.1.1 INCREASING AWARENESS............................................................................. 45
4.1.2 PURCHASE LIKELIHOOD: TRAVELLERS UNAWARE OF SERVICE............................. 50
4.2 USER PERCEPTIONS............................................................................................. 51
4.2.1 SPECIFIC AREAS TO ADDRESS ....................................................................... 53
4.2.2 STEADY PERFORMERS .................................................................................. 57
4.2.3 STRONG PERFORMERS ................................................................................. 60
4.2.4 RECOMMENDATIONS .................................................................................. 63
CRUISE RETAIL: USAGE, DRIVERS & BARRIERS................................................................ 66
5.1 CHANNEL USAGE............................................................................................... 66
5.1.1 ON-BOARD VISITING DRIVERS....................................................................... 68
5.1.2 ON-LAND VISITING DRIVERS ......................................................................... 73
5.2 BUYERS ............................................................................................................. 78
5.2.1 ON-BOARD PURCHASING: BEHAVIOUR & DRIVERS.......................................... 79
5.2.2 ON-LAND PURCHASING: BEHAVIOUR & DRIVERS ............................................ 99
5.3 VISITOR NON-BUYERS ....................................................................................... 119 5.3.1 PURCHASE BARRIERS: VISITOR NON-BUYERS.................................................. 120 5.4 NON-VISITORS ................................................................................................. 125
5.4.1 BARRIERS TO DUTY / TAX FREE STORE VISITING: NON-VISITORS......................... 125
5.4.2 FUTURE BROWSING CONSIDERATION: NON-VISITORS ..................................... 131
CATEGORIES & PRODUCTS ...................................................................................... 133
6.1 FASHION & ACCESSORIES ................................................................................. 134
6.2 WATCHES & JEWELLERY .................................................................................... 137
6.3 SOUVENIRS...................................................................................................... 140
5
6
© Counter Intelligence Retail Ltd www.counterintelligenceretail.com 4
