Page 45 - Asian Cruise Traveller Duty & Tax Free Retail

4.1.1 INCREASING AWARENESS
Our research has identified several key means of raising awareness of Duty / Tax Free retail opportunities to Asian travellers within the cruise channel:
 Adverts printed on tickets: Use the back of tickets or incorporate banners at the top of tickets to advertise available services. Also use this method to drive awareness of specialist shopping opportunities, such as ‘Discount Days’, tasting or sampling events, or high-end shopping experiences
 Announcements on-board the ship: Announce store locations and key product offerings, focusing on special offers and key product categories.
 Advertisements whilst boarding: Use signs, displays and boarding staff to increase awareness. Duty / Tax Free shopping opportunities should also be highlighted in any welcome tours or welcome information the traveller receives.
 Direct communications with crew members: Ensure crew know the Duty / Tax Free offer & alert travellers to stores
Advertisements and catalogues on-board the ship and in rooms are less popular means of raising awareness among Asian cruise travellers.
Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
INCREASING AWARENESS
Base: Unaware (126)
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