Page 72 - Asian Cruise Traveller Duty & Tax Free Retail

5.1.1.4 OTHER KEY DRIVERS
Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
Leading driver among:
• Singaporeans
• Older shoppers & females
• Short cruise travellers
Key recommendations:
• Highlight gifting possibilities in on-board magazines
• Potential to offer cross-category gift bundles, e.g. Fashion Accessory / Perfume gift boxes
Leading driver among:
• Singaporeans
• Younger shoppers & females
• Shorter cruise travellers Key recommendations:
• Offer cruise exclusive promotional activity, such as ‘discount days’ with 5% - 10% off all products
• Highlight offers in service advertising and through direct communications with travellers
Leading driver among:
• Taiwanese
• Older shoppers and females Key recommendations:
• Offer a range of souvenirs and local produce from various locations visited in a dedicated area of the store
• Incorporate additional services into local product purchases, e.g. on Japanese cruises offer local Sake in store with the added extra of an exclusive Sake tasting event with trained staff later in the trip
Leading driver among:
• Taiwanese
Key recommendations:
• Highlight exclusive ranges through in- store advertising and through on-board magazines
• Incorporate into specialist events, such as new product tastings
• Offer exclusive promotion days where all Duty / Tax Free exclusives have a 10% discount
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