Page 9 - Asian Cruise Traveller Duty & Tax Free Retail

Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
1.2 METHODOLOGY
This report provides a comprehensive overview of the current performance of the cruise Duty and Tax Free Travel Retail channel among Asian travellers.
This channel comprises all Duty and Tax Free sales offered by cruise liners (or their affiliated concession holders) to passengers as part of their cruise. It includes Duty or Tax Free sales of goods at or in the vicinity of cruise ports at the start of the passenger’s trip, at a location port during the trip, or at a port at the end of the trip.
Convenience store sales of products such as newspapers, magazines and toiletries on board the ship and at port stores are excluded from this definition.
The report features information derived from both secondary and primary sources. Secondary sources include a review of the Asian cruise traveller marketplace and analysis of on-board and on-land Duty and Tax Free offerings from leading operators undertaken by CiR in July 2015, along with published information, news and analysis.
1.2.1 PRIMARY RESEARCH
Primary research for this report was conducted during June and July 2015 and focused on generating data from a natural fallout of Duty & Tax Free Buyers, Browsers and Non-Users among recent cruise travellers from key Asian nationalities:
• Research was conducted with 4 key nationalities across the Asian regions: Chinese Mainland, Chinese Hong Kong, Singaporean and Taiwanese
• Questionnaires were completed online
• Respondents recruited from nationally representative online panels
• Minimum age of respondent was 21 years
• All respondents had travelled on a sea cruise within the past 6 months
• 798 interviews, focused on the same key nationalities in each region
Surveys were completed by a random sample of recent sea cruise travellers within each nationality. The targets for each nationality were set to reflect the fact that certain nationalities are far more prevalent within the Asian region, whilst ensuring that base sizes are sufficient for each individual nationality to be analysed separately.
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