Page 135 - European Cruise Traveller Duty & Tax Free Retail

Industry Insider:
European Cruise Duty & Tax Free Retail 2016
6.4.3 COMPARISONS WITH OTHER REGIONS
European Cruises Asian Cruises Am. Cruises
Barrier 1 Prefer to buy 44% Not good value 30% Prefer to buy 52% something else something else
Barrier 2
Not interested in products
36% Not interested in products
30% Rather do something else
51%
Barrier 3
Rather do something else
35% Do not use Duty Free products
21% Not interested in products
37%
Barrier 4 Do not use Duty Free products
Driver 1 Better pricing
33% Prefer to buy something else
38% Better pricing
21% Do not use Duty 22% Free products
32% Better pricing 38%
Driver 2 Free sampling
26% Better promotions
32% Free sampling
26%
Driver 3
Better promotions
17% Free gifts with purchase
23% Better promotions
17%
Driver 4 Free gifts with purchase
13% Free sampling 19% Free gifts with 13% purchase
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Purchase Barriers Categories Browsed