Page 138 - European Cruise Traveller Duty & Tax Free Retail

Industry Insider:
European Cruise Duty & Tax Free Retail 2016
WATCHES & JEWELLERY – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
39%
OF EUROPEAN CRUISE TRAVELLERS (47% OF THOSE AWARE)
35% BROWSE ON-BOARD 12% BROWSE ON-LAND
PURCHASES
PURCHASED BY
15%
OF EUROPEAN CRUISE TRAVELLERS (39% OF CATEGORY BROWSERS)
13% PURCHASE ON-BOARD 3% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
15%
OF EUROPEAN CRUISE TRAVELLERS MAKING A PURCHASE
17% ON-BOARD MAIN ITEM 10% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$371
ON WATCHES & JEWELLERY CATEGORY ITEMS
LEADING SUBCATEGORIES – WATCHES & JEWELLERY PURCHASERS
44% 39% 38% 5% 5%
WOMEN’S JEWELLERY MEN’S WATCHES WOMEN’S WATCHES
CHILDREN’S WATCHES
MEN’S JEWELLERY
LEADING BRANDS – WATCHES & JEWELLERY PURCHASERS
11% 10% 9% 8% 8%
PANDORA CITIZEN SWAROVSKI FOSSIL GUESS
Base: Watches & Jewellery Buyers (115)
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