Page 142 - European Cruise Traveller Duty & Tax Free Retail
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Industry Insider:
European Cruise Duty & Tax Free Retail 2016
FASHION & ACCESSORIES – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
38%
OF EUROPEAN CRUISE TRAVELLERS (46% OF THOSE AWARE)
33% BROWSE ON-BOARD 13% BROWSE ON-LAND
PURCHASES
PURCHASED BY
16%
OF EUROPEAN CRUISE TRAVELLERS (42% OF CATEGORY BROWSERS)
12% PURCHASE ON-BOARD 6% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
13%
OF EUROPEAN CRUISE TRAVELLERS MAKING A PURCHASE
13% ON-BOARD MAIN ITEM 13% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$207
ON FASHION & ACCESSORIES CATEGORY ITEMS
LEADING SUBCATEGORIES – FASHION & ACCESSORY PURCHASERS
42% 25% 25% 18% 13%
WOMEN’S CLOTHING MEN’S CLOTHING HANDBAGS/ SUNGLASSES SPORTSWEAR/ SHOES LUGGAGE BAGS
LEADING BRANDS – FASHION & ACCESSORY PURCHASERS
14% 11% 9% 8% 8%
ARMANI ADIDAS DESIGUAL CALVIN KLEIN DIESEL/ GUESS
Base: Fashion & Accessories Buyers (122)
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