Page 146 - European Cruise Traveller Duty & Tax Free Retail
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Industry Insider:
European Cruise Duty & Tax Free Retail 2016
SOUVENIRS – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
37%
OF EUROPEAN CRUISE TRAVELLERS (45% OF THOSE AWARE)
31% BROWSE ON-BOARD 14% BROWSE ON-LAND
PURCHASES
PURCHASED BY
20%
OF EUROPEAN CRUISE TRAVELLERS (54% OF CATEGORY BROWSERS)
15% PURCHASE ON-BOARD 8% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
18%
OF EUROPEAN CRUISE TRAVELLERS MAKING A PURCHASE
17% ON-BOARD MAIN ITEM 21% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$74
ON SOUVENIR CATEGORY ITEMS
LEADING SUBCATEGORIES – SOUVENIR PURCHASERS
70%
LOCATION SOUVENIRS
59%
CRUISE LINE SOUVENIRS
Base: Souvenir Buyers (152)
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