Page 150 - European Cruise Traveller Duty & Tax Free Retail
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Industry Insider:
European Cruise Duty & Tax Free Retail 2016
BEAUTY – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
35%
OF EUROPEAN CRUISE TRAVELLERS (41% OF THOSE AWARE)
30% BROWSE ON-BOARD 12% BROWSE ON-LAND
PURCHASES
PURCHASED BY
17%
OF EUROPEAN CRUISE TRAVELLERS (49% OF CATEGORY BROWSERS)
14% PURCHASE ON-BOARD 5% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
13%
OF EUROPEAN CRUISE TRAVELLERS MAKING A PURCHASE
14% ON-BOARD MAIN ITEM 12% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$140
ON BEAUTY CATEGORY ITEMS
LEADING SUBCATEGORIES – BEAUTY PURCHASERS
66% 34% 34% 30% 9%
FEMALE FRAGRANCE
MALE FRAGRANCE FEMALE SKINCARE COSMETICS MALE SKINCARE
LEADING BRANDS – BEAUTY PURCHASERS
16% 16% 13% 12% 10%
CHANEL CLINIQUE LANCOME CLARINS ARMANI/ DOLCE & GABBANA
Base: Beauty Buyers (128)
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