Page 154 - European Cruise Traveller Duty & Tax Free Retail
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Industry Insider:
European Cruise Duty & Tax Free Retail 2016
ALCOHOL – CATEGORY BEHAVIOUR
PURCHASES
PURCHASED BY
17%
OF EUROPEAN CRUISE TRAVELLERS (54% OF CATEGORY BROWSERS)
12% PURCHASE ON-BOARD 7% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
13%
OF EUROPEAN CRUISE TRAVELLERS MAKING A PURCHASE
13% ON-BOARD MAIN ITEM 13% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$101
ON ALCOHOL CATEGORY ITEMS
BROWSERS
BROWSED BY
31%
OF EUROPEAN CRUISE TRAVELLERS (37% OF THOSE AWARE)
25% BROWSE ON-BOARD 15% BROWSE ON-LAND
xx% BROWSE ON-LAND
LEADING SUBCATEGORIES – ALCOHOL PURCHASERS
43% 31% 23% 21% 19%
WHISKY VODKA GIN COGNAC/ BRANDY
WINE/ CHAMPAGNE
LEADING BRANDS – ALCOHOL PURCHASERS
15% 13% 11% 9% 9%
SMIRNOFF JOHNNIE WALKER BOMBAY SAPPHIRE ABSOLUT BACARDI
Base: Alcohol Buyers (124)
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