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Industry Insider:
European Cruise Duty & Tax Free Retail 2016
TOBACCO – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
23%
OF EUROPEAN CRUISE TRAVELLERS (27% OF THOSE AWARE)
19% BROWSE ON-BOARD 10% BROWSE ON-LAND
PURCHASES
PURCHASED BY
16%
OF EUROPEAN CRUISE TRAVELLERS (71% OF CATEGORY BROWSERS)
12% PURCHASE ON-BOARD 7% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
17%
OF EUROPEAN CRUISE TRAVELLERS MAKING A PURCHASE
15% ON-BOARD MAIN ITEM 19% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$76
ON TOBACCO CATEGORY ITEMS
LEADING SUBCATEGORIES – TOBACCO PURCHASERS
80% 23%
11%
CIGARETTES ROLL YOUR OWN/ CIGARS/ CIGARILLOS PIPE TOBACCO
LEADING BRANDS – TOBACCO PURCHASERS
25% 7% 7% 6% 6%
MARLBORO GOLDEN VIRGINIA L&M DAVIDOFF LUCKY STRIKE
Base: Tobacco Buyers (122)
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