Page 162 - European Cruise Traveller Duty & Tax Free Retail
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Industry Insider:
European Cruise Duty & Tax Free Retail 2016
CONFECTIONERY – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
23%
OF EUROPEAN CRUISE TRAVELLERS (27% OF THOSE AWARE)
19% BROWSE ON-BOARD 8% BROWSE ON-LAND
PURCHASES
PURCHASED BY
9%
OF EUROPEAN CRUISE TRAVELLERS (42% OF CATEGORY BROWSERS)
7% PURCHASE ON-BOARD 3% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
6%
OF EUROPEAN CRUISE TRAVELLERS MAKING A PURCHASE
6% ON-BOARD MAIN ITEM 7% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$36
ON CONFECTIONERY CATEGORY ITEMS
LEADING SUBCATEGORIES – CONFECTIONERY PURCHASERS
73% 55% 37% 16%
CHOCOLATE CANDY/ SWEETS BISCUITS CHEWING GUM
LEADING BRANDS – CONFECTIONERY PURCHASERS
21% 18% 11% 11% 11%
HARIBO TOBLERONE CHUPA CHUPS CHURCHILLS TWIX
Base: Confectionery Buyers (71)
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