Page 166 - European Cruise Traveller Duty & Tax Free Retail
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Industry Insider:
European Cruise Duty & Tax Free Retail 2016
ELECTRONICS & TRAVEL ACCESSORIES – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
20%
OF EUROPEAN CRUISE TRAVELLERS (24% OF THOSE AWARE)
17% BROWSE ON-BOARD 6% BROWSE ON-LAND
PURCHASES
PURCHASED BY
6%
OF EUROPEAN CRUISE TRAVELLERS (28% OF CATEGORY BROWSERS)
5% PURCHASE ON-BOARD 1% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
5%
OF EUROPEAN CRUISE TRAVELLERS MAKING A PURCHASE
5% ON-BOARD MAIN ITEM 5% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$163
ON ELECTRONICS & TRAVEL ACCESSORIES CATEGORY ITEM
LEADING SUBCATEGORIES – ELECTRONICS & TARVEL ACCESSORIES
38%
CAMERAS/CAMERA ACCESSORIES
36%
CHILDREN’S TOYS & GADGETS
33%
CHARGERS/ ADAPTERS
21% 12%
SPEAKERS/ HEADPHONES
TRAVEL SHAVERS
PURCHASERS
Base: Electronics & Travel Accessories Buyers (42)
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