Page 12 - CiR - State of the Nation 2018 - Sampler

9 Contents
Category Trends: Alcohol
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91 Are people drinking less? The jury is out But people are definitely more mindful in their
consumption...so should manufacturers be
Local on the global stage
A brand’s story is worth more to an international consumer than it realises
92 Local on the global stage
The conveyor belt of Premiumisation continues to roll through the category
Manufacturers may be well placed to think outside of alcohol and how to link the growth of mixers in to their proposition
94 Summary
Take-aways & recommendations
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