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Digital Marketing and Strategy
We create digital marketing campaigns that integrate audience experience with your objectives and technology for a comprehensive approach that delivers impact to your school, academy or MAT. Our wealth of experience in digital marketing enables us to develop the most engaging strategy to deliver your goals. Every school, academy or MAT is unique, which means their digital marketing strategy should be too.
PPC (Pay Per Click) Advertising - Get in front of your audience when they are searching for educational choices on Google, Bing, Yahoo and other search engines by using our PPC services. PPC is one of the most cost-effective methods of advertising on both search engines and websites as you only pay when users click on your ad. You control how much you pay for each click and decide on your daily or monthly budget to make sure you’re always on top of your spending. Use PPC to promote your jobs, events and recruitment fairs.
Email Marketing - Email marketing remains one of the most effective digital marketing tools with high ROI, bringing in £40 for every £1 spent. This is because email campaigns are fast, cheap and targeted. Whether you are a school, academy or MAT, we build highly effective email marketing campaigns that generate great results. The team are there every step of the way. We can advise, create, and evaluate your email marketing campaigns as a stand-alone service or as part of a larger comprehensive digital marketing strategy. We handle the entire process, from planning to reporting.
Content Marketing - Content marketing is all about creating good quality, interesting content for your audience and can include blog posts, social media content, newsletters, videos and more. It is all about inspiring your audience; engaging content stimulates interest in your industry and schools. Anything interesting or informative can be effectively used in a content marketing strategy if presented in the right tone. We assist with every element of content marketing.
Search Engine Optimisation (SEO) - Search Engine Optimisation is essential to any organisation. Improve your SEO and get your school, academy or MAT viewed before others. SEO is the process of improving your website for search engines like Google, Bing and Yahoo to give you the best chance of appearing at the top of a search engine’s results page.
If you haven’t thought about SEO before, or need to rethink your SEO strategy, we can help. We have extensive experience in using established and innovative techniques. We analyse your website and give you an idea of the areas that need improvement and create a plan of action that we can implement.
www.alexander-advertising.co.uk