Page 6 - AAI Digital

Outdoor Media
Any school event can benefit from the numerous outdoor advertising options available, whether it is an Open Day, Recruitment Day, Sporting Event or a School Production, there will be a suitable approach for you to achieve the publicity you would like.
Out of Home creates unavoidable impact: Out of home is different from other media, it cannot be avoided or blocked and, as more people spend more time out and about, its’ audiences are increasing. It is a public broadcast medium with reach and impact.
OOH drives action: Academic studies show that when people are out and about, they are in an active mindset which means they are far more likely to absorb and engage with the message. Smartphone Apps can allow audiences to immediately respond to calls to action through interaction.
OOH has relevance in media and message: Data driven analysis, geo targeting, and OOH’s specialist audience measurement tools facilitate a new level of refined planning of campaigns.
OOH drives creativity: OOH provides advertisers with a huge creative potential and opportunity. Time-sensitive, location specific, contextually relevant and dynamic messaging provides any school with the opportunity to engage with a relevant and receptive audience.
OOH advertising reaches 98% of the population every week: Outdoor media has developed to become more than just billboards; the most popular options are summarised below:
Adshel advertising is very popular with our clients and is a very affordable and effective form of outdoor advertising when targeting audiences on the move.
Billboard advertising allows you to reach huge audiences every day. Our clients find billboard advertising extremely effective when promoting new openings, services and upcoming open days.
Rail and tram advertising allow you to reach daily commuters, it is effective due the regularity of the audience exposure to the advert. Familiarity encourages trust, which subsequently encourages relationships to develop.
Taxi advertising works because taxi ranks occupy locations in some of the most advantageous areas in towns and cities, whether it is the rail stations,
busy shopping areas or around the restaurants, bars and clubs.
Bus advertising is a productive way of reaching a local audience as it is not just seen by passengers, but also by the general public whilst the bus is servicing their regular routes.
The power of advertising predominantly lies in visibility and being repeatedly exposed to the same advert and message continuously. If you would like us to help with, or provide more information on, outdoor advertising then we are here to help.
www.alexander-advertising.co.uk