Page 90 - BHTA 100 years

Industry reputation tarnished, White Paper move, Conference soundbites...
In 2010, Director General Ray Hodgkinson was awarded an MBE by the Queen for his services to the healthcare industry.
The Association’s pro le was raised again in 2010 on national TV, but the Association was having to defend the industry as another ‘Watchdog’ investigation uncovered another dose of what were described as ‘shocking revelations’ relating to selling practices by non-members.
At the same time, a White Paper: ‘Equity and Excellence: Liberating the NHS’ was published which represented a signi cant shift in policy for the health sector. The key focus was the end of Primary Care Trusts (PCTs) and a move towards GPs taking control of budgets, which was due to take place by 2013.
After a recent White Paper highlighted the need to tackle venous thromboem- bolism (VTE) on wards, but made no mention of pressure ulcers, BHTA called on the government to make it a requirement that incidents of pressure ulcers were reported in line with NICE guidelines. BHTA estimated that ulcers were costing the NHS over £3 billion a year.
Meanwhile, the ‘Your Turn’ campaign was, by now, active in over 40 NHS Trusts, including through a talking lea et concept delivered by Pennine Acute Trust and Pressure Ulcer Awareness events.
Karen Middleton, Chief Health Professionals Of cer for England spoke at the annual conference in 2010 and described the then Secretary of State, Andrew
BHTA 100 years