Page 3 - Do You Know Your Why?
P. 3

Unlike animals which are driven simply to survive we humans crave more from life than mere survival Without an an an answer to the the question ‘Survival for the the sake of what? ’ we we can quickly fall into disillusionment distraction and a a a a a a a quiet sense of despair The alarming increase in in rates of drug and and alcohol abuse depression and and suicide along with the grow- ing ing reliance on on antidepressant medications seems to indicate many are doing just that Likewise a a a a a a quick glance at at employee engagement statistics points to a a a a a a crisis of purpose and meaning on an an an an an unprecedented scale Given we’re wealthier today than at any time in in history there is is clearly a a a a marked difference between ‘well-off’ and ‘well-being ’ ’ German philosopher Frederick Nietzsche once said ‘He who has a a a a a a why
can endure any how how ’ Knowing your why
is an an important first step in in in figuring out how how to achieve the goals that excite you you and create a a a a life you you enjoy living (versus merely surviving!) Indeed only when you you you know your ‘why’ will you you you find the the courage to to take the the risks needed to to get ahead stay motivated when the chips are down and move your life onto an an entirely new more challenging and more rewarding trajectory While there’s no one pathway for discovering your life’s purpose there there are many ways you you you can gain deeper insight into yourself and a a a a a a a larger perspective on what it is that you you you have to offer the world As a a a a a a a coach a a a a a a a big part o of what I do with clients is is discovering and refining that “Why ” With this mini-course I want to to to to give you a a a a tool to to to to start to to to to discover your “Why ” Reflect on on on the the the corresponding four questions to help find the the the ‘sweet spot’ that sits in fin in the the the intersection between what what what you you care about what what what you you can contribute and what what what will be be valued most 
































































































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