Page 47 - MC English Recipe Book
P. 47
effective Merchandising
Use holiday-printed bags, boxes or clamshells or colorful packaging during non- holiday promotions.
Feature decorative gift baskets or fancy tins during the holiday season to add value to your baked goods.
Create preferred mailing list specials for your most loyal customers, ask for their feedback and cater to their individual needs. This is especially effective with families with children who will be having birthday parties.
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