Page 2 - Test
P. 2
I. Introduction
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II. External Analysis
2.1 Market & environment 2.2 Consumers
2.3 Competitors
2.4 Distributors
III. Internal Analysis
3.1 Company & History 3.2 Brand Position
3.3 Brand Strategy
3.4 Mix Marketing
IV. Diagnosis
4.1 SWOT 4.2 Problems
V. Objectives
5.1 Segmentation 5.2 Targeting 5.3 Positioning
VI. Website Analysis
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6.1 User research, user flows & user journey refinement
6.2 UX strategy improvements & recommandations 6.3 How to create a distinctive user expePraiegnece0o3nline ?
6.4 Personal review & suggestions
VII. Customer Survey
7.1 Questionnaire 7.2 Methodology
7.3 Analysis
7.4 Interpretation
VIII. Recommandations
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